The Wisconsin Energy Cooperative News serves as the voice of the state’s rural electric cooperatives. Founded in 1940, the publication focuses on statewide issues that affect electric cooperatives, promoting the general welfare of Wisconsin’s electric cooperatives, their member-owners, and the areas they serve. While the general pages publish a variety of useful and entertaining content that reflects the lifestyles and cultures of rural Wisconsin, electric cooperatives also produce personalized local pages with news, updates and announcements specific to their members.